Drawing the crowds to the garden center Successful customer acquisition and retention with Swiss Post
The Guggenbühl Garden Center in Bonstetten certainly has plenty to offer: a huge selection of plants and pots, decorations and garden tools. However, in order to draw in the customers, these products and seasonal offers need to be communicated to the people of Säuliamt in Zurich.
Every few months the garden center sends out a catalogue, both to its customer base and as an unaddressed item to households in the region. Customer card holders also receive a voucher, as well as an invitation to the summer night festival and the Christmas exhibition.
Lars Küng, Head of Communication, Guggenbühl Garden Center
“We want to create a holiday atmosphere at our summer night festival. So we’re using a postcard to invite customers to the event.”
Isabelle Ciaravolo, employee, Guggenbühl Garden Center
“Our agency designs the catalogues. We then send them out ourselves using the central login and online services from Swiss Post.”
Marco Götschi, Product Manager, Swiss Post
"The Guggenbühl Garden Center will not only save itself a lot of time and effort by carrying out regular address maintenance, it also stands to benefit from significant savings on shipping costs.”
PromoPost, B Mail bulk mailing, PostCard Creator and Address maintenance online – The Guggenbühl Garden Center uses proven products and innovative services from Swiss Post to communicate with customers. It’s a simple process: the employees configure all of the mailings online in just a matter of clicks.